Adieu.io

My first major project after leaving the magazine industry was launching a startup, Adieu.io, with the once-CTO of Fast Company, Matt Mankins. From our Berlin studio, we attempted to revolution the broken system of online advertising with a subscription-based ad-blocker that allowed the user to buy their own online ads and fill them with the content of their choice. As co-founder, I was responsible for the branding, design and marketing of the fledgling company.